INTRODUCTION

The benefits of a single network to run multiple communications channels are well documented and much of the market has made the move – at least to some degree – migrating from legacy TDM communications to a consolidated and consistent IP based platform across multiple locations. Many have completed this journey and are offering their people improved levels of flexibility in their place of work and choices in how they wish to collaborate together with reducing costs. Many are a step further ahead and are looking to these rich communication tools and systems to help drive measurable improvements in productivity, time to market & customer service. For those leading the pack, communications tools are being leveraged to a point where they are integrated into business processes, used to transform operating models, enter different markets and even create new markets for themselves.

Touchbase works with its clients to first ascertain where the key business benefits will be realised through a business communication technology strategy. This process begins with an Expert Workshop where Touchbase brings together subject matter and industry experts with key client stakeholders. The workshop is structured to draw a picture of the current state environment and the limitations/challenges it presents against the desired future state. This is the starting point from which Touchbase can further qualify the identified initiatives using the client’s own financial and operational data to provide the business case. Through a deeper engagement, Touchbase will provide a business case that clearly differentiates between hard savings which impact P&L numbers today together with the business transformational opportunities that will have a significant and measurable impact on the top line.

From this Touchbase can then set the basis for the measurement of return on investment from communication enabling technologies. This is an area of immense strategic value. Business outcomes from communication technology initiatives can be experienced in the following areas:

	Operational Outcomes
	Productivity Outcomes
	Strategic Outcomes