INTRODUCTION

Technology can be applied in order to...

	enable teams and individuals across an organization work together more effectively towards common goals
	increase the opportunities for an organization’s people to make contact with each other anytime, anyplace, on any device
	enable an organization’s representatives to contact customers and have customers contact them in a manner beneficial to both parties and have immediate access to the wealth of an organization’s knowledge to aid these interactions
	provide analysis and confident decision-making around how individuals, teams and customers communicate in order to drive efficiency and productivity
	have a consistent platform across locations upon which the above elements of business communication can take place and which can be managed centrally

The following component areas of business communication embody and satisfy the needs, issues and opportunities that exist within an organization and how it communicates. These areas are constantly investigated by Touchbase to identify technologies that suit the needs and opportunities of its clients:

	FOUNDATION – Technologies that enable a business to run consistent applications tailored to its unique way of operating and provide secure and tight control of this across multiple locations.
	COLLABORATION – Technologies that enable a business to effectively share and capitalize on knowledge and information, whenever, wherever and however it needs to.
	CUSTOMER CONTACT – Technologies that enable a business to deliver much more in each interaction with a customer and provide reporting and analysis around this.

In the DISCOVER service Touchbase works closely with clients to ascertain the status of their business communication in the above areas independent of any technology manufacturer bias. In the DESIGN, DELIVER and OPTIMIZE services, Touchbase is conscious of itself as an independent company and therefore chooses the Technology Partners it works with to make these concepts a reality according to certain principles. Touchbase can then ensure these concepts are delivered on through technology in the ongoing OPTIMIZE service.